They want to do something and you should make it easy for them (check out our Instapage guide for more suggestions).
People rarely visit a website to be awed by bells, whistles and shiny things. Keep only those needed for what you’re trying to accomplish, whether that’s collecting email addresses or making sales. Try simplifying the design by cutting non-essential elements. When it doesn’t, the problem could be that your website design generates so many HTTP server requests that it slows page load time (check out our selection of best website builders to help with this). Design for Fewer HTTP RequestsĮach element on a webpage - images, stylesheets, scripts - requires a visitor’s browser to send a request to the server to receive files for display. If you’ve managed to get a website online, you know enough to apply these speed improvements. The following tips don’t require special technical skills beyond those you likely already have. Don’t despair if it’s not impressive yet. In about 30 seconds, you’ll get the performance information you need in an easy-to-read format. Go to Pingdom, type your web address into the URL box, select a test location and hit the “start test” button. You don’t need to guess how fast your website loads when it’s simple to find out. In January 2018, the company announced its “speed update,” which went into effect in July and rewards faster loading websites with better search rankings. With more people accessing the internet via mobile devices than desktops or laptops, Google has switched to emphasizing a website’s mobile version load speed in its algorithms. That might make Google’s goal of an internet-wide two-second load time seem impossible, but the search engine is serious about it and you should be, too. The average load time for a webpage is 8.66 seconds, which is longer than many visitors want to wait. While you should be worried about poor user experience due to slow loads (we talk about this in our piece on conversion rate optimization), another concern is that Google might decide your website is underperforming if it’s too slow and hit you where it hurts - search engine results. The good news is we’re going to show you effective tricks to speed up your website’s loading times. The bad news is that Google thinks pages should load in two seconds, which is a mark few websites hit. If you suspect your website loading times need improvement, there’s a decent chance you’re right.
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